Know Your Fabrics

Green.   Eco-friendly.   Sustainable.   All-Natural.

Generic eco claims are made widely. With little proof.
So how can you find clothing that’s actually sustainable?

The burden on your shoulders is heavy.

You’re shopping for a tee shirt and find one that’s “eco”, but what does that even mean? You see a fast fashion brand launches a “conservationist” line… does that count as sustainable?

No matter what these companies put in their product — no matter how harmful — they keep advertising green, green, green.

“Marketers should not make … claims like ‘green’ or ‘eco-friendly.’ Broad claims are difficult to substantiate, if not impossible.”

The Federal Trade Commission

So... How can you tell?

How can you tell if your clothes are sustainable? Here’s a test:

Look at your shirt tag. What does it say?

Cotton? Polyester? A blend? Or maybe you’ve got on a cashmere sweater.

Even if it said “eco-friendly” — conventional cotton, polyester, and cashmere are 3 of the least sustainable fabrics you can buy.

There are 47 fabrics commonly used in the fashion industry. And you can claim “eco-friendly” for every single one of them.

Corporate greenwashing is trying to trick you.

But you know better. And you refuse to compromise when it comes to our planet.

So ignore those claims around “eco-friendly” and “green” and look at the tag… what does it say? That’s the source of truth.

When in doubt, look at the label. The fabric can’t lie.

At Nau, we use the same 10 fabrics in every piece of clothing we make
— and we list the certifications to back them up.

Sustainable fashion starts with responsibly sourced fabrics and ends with your last wear.

That’s why we use the 10 most sustainable textiles to make the world’s most durable, timeless performance wear.

Join our movement.
Support the planet.